It’s Time To Backup
In a lot of the countries we live in, at one point or another, we’ve lost faith in our Government.
In Second Life, a lot of residents at some point tend to lose faith in Linden Lab. Be it because the sim you were just on crashed. Or because your inventory just halved and you can’t get the lost items back. Or because they just kindly told you tier’s going to go up, and there’s little you can do about it.
Well the word on the grapevine is that Linden Lab’s investors are all distancing themselves as far away from the Second Life brand as they can. All this negative press and reputation of SL as a haven for sex isn’t the virtual world that they were pitched when they first opened up their chequebooks.
So the money that Linden Lab have left is basically whatever they’ve milked us for. And with the spate of sackings and changes going on at San Francisco and around the world, one has to wonder if there is a crisis abound. Are they cost cutting across the board to save expenses?
The other factor is that Second Life isn’t going to attract any new venture capital. Businesses and corporations won’t touch Second Life, which isn’t a huge deal as we’re all doing just fine by ourselves, right?
Wrong. Real world businesses and media are what provide virtual worlds like Second Life with their market. Events like CSI:NY bought droves of people into SL, although the interface of Second Life failed to keep them there.
However, the reputation of Second Life has driven companies away from Second Life. Even companies which specialised in virtual environments are abandoning SL. So what does that mean for the rest of us?
Second Life requires a constant stream of new users in order to be sustainable, and at the moment it’s getting it because of the lack of alternatives in the way of other virtual worlds.
But there are new worlds coming soon, including the much hyped Blue Mars. And they’re appealing to businesses and educators to bring them into their world, and placing stronger restrictions/regulations of things like sexual content and IP rights. And of course, as businesses and media move away from Second Life and begin promoting these new worlds, the potential users will be diverted to these metaverses.
For anybody who makes a sizable income in Second Life, or has content in world which they don’t want to lose, it’s time to start making a backup strategy. Be it to use Second Inventory to backup all your work, or to start learning new software to be able to adapt to these new virtual environments.
Either way, it’s becoming apparent that Linden Lab are losing their grip on marketing Second Life to the masses. And for that, I do think the peak of Second Life has passed, and the Lab are lacking a plan to keep the metaverse competitive.
This entry was posted on June 7, 2009 at 12:43 am and is filed under SecondLife®, Virtual Worlds with tags backup, grids, metaverses, Prad Prathivi, Second Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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