It’s Time To Backup

In a lot of the countries we live in, at one point or another, we’ve lost faith in our Government.

In Second Life, a lot of residents at some point tend to lose faith in Linden Lab. Be it because the sim you were just on crashed. Or because your inventory just halved and you can’t get the lost items back. Or because they just kindly told you tier’s going to go up, and there’s little you can do about it. 

Well the word on the grapevine is that Linden Lab’s investors are all distancing themselves as far away from the Second Life brand as they can. All this negative press and reputation of SL as a haven for sex isn’t the virtual world that they were pitched when they first opened up their chequebooks.

So the money that Linden Lab have left is basically whatever they’ve milked us for. And with the spate of sackings and changes going on at San Francisco and around the world, one has to wonder if there is a crisis abound. Are they cost cutting across the board to save expenses?

The other factor is that Second Life isn’t going to attract any new venture capital. Businesses and corporations won’t touch Second Life, which isn’t a huge deal as we’re all doing just fine by ourselves, right?

Wrong. Real world businesses and media are what provide virtual worlds like Second Life with their market. Events like CSI:NY bought droves of people into SL, although the interface of Second Life failed to keep them there.

However, the reputation of Second Life has driven companies away from Second Life. Even companies which specialised in virtual environments are abandoning SL. So what does that mean for the rest of us?

Second Life requires a constant stream of new users in order to be sustainable, and at the moment it’s getting it because of the lack of alternatives in the way of other virtual worlds.

But there are new worlds coming soon, including the much hyped Blue Mars. And they’re appealing to businesses and educators to bring them into their world, and placing stronger restrictions/regulations of things like sexual content and IP rights. And of course, as businesses and media move away from Second Life and begin promoting these new worlds, the potential users will be diverted to these metaverses.

For anybody who makes a sizable income in Second Life, or has content in world which they don’t want to lose, it’s time to start making a backup strategy. Be it to use Second Inventory to backup all your work, or to start learning new software to be able to adapt to these new virtual environments.

Either way, it’s becoming apparent that Linden Lab are losing their grip on marketing Second Life to the masses. And for that, I do think the peak of Second Life has passed, and the Lab are lacking a plan to keep the metaverse competitive.


21 Responses to “It’s Time To Backup”

  1. “Word on the grapevine” Seriously? Can you please provide links to credible sources, Prad? Until you share something more that rumors I just can’t take your post all that seriously and neither should anyone else.

    Having said that SL is not the only Virtual World out there and others are springing up all the time. The proliferation of virtual spaces is clearly the motivation behind Linden’s product Nebraska, which is a stand alone world intended to run behind a business or school’s firewall. Any content creator who focuses activity in SL alone is limiting future growth.

  2. Yes these marketting schemes are very helpful but as you say, the people that come here for those things don’t stay long. People generally don’t spend money in SL til they’re a few months old anyway and they realise freebies aren’t the best in the world. SL needs a constant and dedicated huge database of people buying Lindens, and it has it.

    By creating this virtual economy they effectively gave themselves a license to print money and we just keep on buying them the ink for it. I don’t know anything about investors distancing themselves, but I’d take rumours of that nature with a pinch of salt anyway.

    If there’s a “distancing” (what does that even mean? You’re not very specific, so I could be being critical for no reason) going on, could it not be that these investors are getting hit by the recession, and not that SL’s reputation is scaring them off?

    Investors usually check their facts – they’d know that there’s a portion of the grid dedicated to prim peens bumping uglies with av meshes, but they’d also know about all the thriving markets that are faithful.

    Having a backup plan is always a smart move regardless of doom mongers and scare stories.

  3. you missed the real reason Prad….CHICKENS!

    But you know..thanks for unblocking my writers block 😛

    Can we please stop with the hysterics of the Oh NOES the grid is closing. I’m relatively young compared to many around here….just 2.5 years on the grid and it seems like at least once a month the grid is gonna shut down due to lack of funds.

  4. add some facts to this post and we might listen – right now its all alot of bull, are you that stuck for things to write about !

  5. “So the money that Linden Lab have left is basically whatever they’ve milked us for.”

    So true, and IMO that is enough to keep Linden Lab profitable. With tier and the 3.5% they charge us when we use LindeX, I have no reason to believe that Second Life will close any time soon.

    If you think so, does this mean you’re selling your businesses/sims and preparing to withdraw from SL? Cos I didn’t get that memo that SL is going down…

  6. The Jewnas Brothers Says:

    This message was bought to you by Blue Mars and Second Inventory, your only friends when the SLapocalypse happens.

  7. “In Second Life, a lot of residents at some point tend to lose faith in Linden Lab” (Prathivi).

    I believe that this quote sums up your entire post. You have lost faith Mr. Prathivi. Worldwide economies are suffering, companies are dying. The industry that is not is video games. I would find it hard to believe that any investors in our metaverse have given up.

    This post, does not present any evidence. These ideas as it stands are fabricated and hold no truth until some factual data or information is provided.

    I feel this posting lacks the ability to stand by content creators on the grid. In the recent months I have seen huge growth in skin, sculpty, and content creation work. Many of our newest additions to the Secondlife family are breaking through the huge mega brands making a strong and quality product. To me that’s enormous growth and those creators new and old should receive the credit they deserve.

    With that said, technology is ever changing and growing. But, to grow properly and effectively it takes time. I would much rather have Linden Labs release new additions to the SecondLife main frame correctly, than have them rush and be constantly working to fix their mistakes after. Wouldn’t you?

    I guess in SecondLife terminology I am a baby. I rezzed to planet Secondlife in September 2007. That’s about a year and a half ago? In that time I have seen huge growth and change on the grid. I really think that sculpties, shadows, voice, the main blog, so many things have changed and those advancements take ample time. Since the first day I rezzed, I have heard the scare tactics, the this is the end of Secondlife, the Linden Labs is shutting down, the Secondlife isn’t going anywhere we should fold our cards now and be done with it. This however, hasn’t been what has happened in my year and a half. New people have joined our community. Creation is better than ever and I’m making great friends each and everyday.

    If the pretty pictures and graphics of BlueMars entice you then that’s the way the road will lead you. I however am not here for the pretty pictures, I am in SecondLife, because of the amazing people I have met here and learned from and the ability to share and create with my friends. Linden Labs has come through so many times before, as with grandfathering homesteads after all.

    Maybe you have lost faith Mr. Prathivi, but I have not.

  8. Oh wow.. I swear, someday I’ll write something and someone will actually read it.

    @Chesnut. I’m not saying who my source is for their own protection. But it’s hardly surprising, considering all the stories that have surrounded Second Life over the past year. It has gone from a darling to a demise, in the respect of media coverage.

    @Gogo. I’m sure it is profitable enough.. at the moment. Thing is, places like Second Life need a consistent influx of new users, and in order for that to happen, SL needs to compete to keep a hold of the media favour and business interest in order to present itself in a positive light to the wider world. If the wider world has a positive view of SL, they’ll be more inclined to join and participate in the grid.

    @Aya. Oh my.. that’s just completely warped my post into something completely different. I’m not even sure how you thought I was in the slightest accusing, attacking or blaming SL’s content creators. I’ve sung the praises of SL’s creative talents for years, and if you actually read my post, I’m not attacking them in the slightest.

    But we’re all at the mercy of Linden Lab and how they present Second Life to the wider world. And lets face it, SL doesn’t have the best image, does it? So why should SL’s content creators suffer, because Linden Lab dropped the ball on marketing the metaverse?

    Instead, why should SL’s content creators safeguard all their work by making copies which can be copied to other grids, and also further develop their skills by looking at what they can make in other grids? I’m in no way saying that the grid’s about to die, but if you look at Linden Lab’s actions and behaviour, they’re not succeeding in presenting the Second Life platform in an attractive manner to the wider world.

    Show a person who’s never used a virtual world an unedited picture from Second Life and one from Blue Mars. I’m sure most would choose Blue Mars – and this is my point.

    Second Life (and anything else which supplies an alike service) requires new users to keep it going. Because the current crop will leave Second Life for various reasons, be it because of other commitments, illnesses, changes in circumstances, etc..

    I’ve not completely lost faith in Linden Lab to bounce back and reinvent their image, but at the same time, there are people in SL who rely on the platform as a primary source of income. All I’m saying is don’t throw all your eggs into one basket – look around and have a backup plan, because this is a world where anything can happen.

    I love Second Life, and the people in it and the creativity it harbours. But I’m also aware that the platform is ultimately run like a business, and right now LL have survived because there’s not really any viable alternatives. But with new grids starting to appear, there’s going to be more choice and competition, and Linden Lab need to be able to match their competition in order for Second Life residents to prosper.

  9. Mistletoe Says:

    I have a theory that it is not the rampant sex that’s keeping businesses out of SL. As I mention in this blog post, I think it’s simply that SL doesn’t work for businesses. This is a world where a dozen people in one place in one time is “a good crowd”, and it’s just not a worthwhile investment for a business. McDonalds, for example, has restaurants from Singapore to Abu Dhabi. Why waste their time and money in a medium where over 70 people at one time crash the sim?

    In fact, I believe that LL finds it easier to blame the problem on “rampant sex” than on their own shortcomings (of which there are plenty). One of the all-time big axioms of business is this: sex sells. In other words, they can say what they will for their public image, but the reality is that sex doesn’t cost; it pays. (My hubby adds that, hell, without the sex you wouldn’t even attract the over 70 people you’d need to crash the sim!)

    SL has plenty of good points going for it. Hell, we’re all here for a reason– often, many reasons. But as far as RL businesses are concerned, clearly this is not a medium worth the time and money to invest in.

  10. Well, Aya has been plurking the whole business, getting her friends to comment. It’s where I saw your post linked.

    Her “let them eat cake” argumentation (why dont you just leave sl?!?!1111 yep, Aya actually suggested you, Prad, and others who disagree with LL decisions as of late, just leave…) until LL craps on her (and that’s not an if, but a when), then of course the tune will be different. I’ll crank back and whistle “I told you so”.

    I’ve dealt with no movement on new features since sculpties and Havok 4, major new features scrapped or unfinished (the physical avatar initiative for dynamic inworld posing scrapped, Windlight unfinished) events getting screwed over, permissions wrecked, content loss, and a hiatus on new features for content creators in SL for over a year, plus arbitary changes in tier fees (not just the tier hikes were devastating, the reductions to buy in for new sims and ultracheap openspaces last year were devastating to older full sim estate owners as well – which lead to a contraction of overall sim ownership), now changes in sim ratings due to adult content. I get to hear the concerns of hundreds of people, run of the mill renters with the occasional sex bed in their house, and content creators with the occasional adult content in a wider store selection – alike – all in a shared themed community, all those unpleasant experiences so many of us have had with content loss, of course never happened, “not factual” and “why don’t you just leave SL?!?!” according to Aya. *rolls eyes*

    Well, just because communities have complaints and problems isn’t a reason for them to leave SL if they don’t say what the problems are, Aya dear. I doubt LL wants them to leave either, considering they are a sizable chunk of money they make. I just want LL to quit pursuing the quixotic corporation quest to the exclusion of the customers they have right now. I want to see more win-win and less zero-sum decisionmaking.

    Now, I’ll disagree with you Prad, and say that Real Life media and business has NOT been the driver of Second Life success. It’s been the little guys who use SL for entertainment, and the little guys who provide entertainment (hello Live Music and roleplaying sims, yes even the sex stuff too) sell stuff and rent land so the little people can enjoy the stuff or to sell it. Big Real Life business and Media all came and dipped their toes in 2006, and found the water mostly not to their liking. A few have stuck around, mostly those who deal with business that can profit from virtual worlds – IBM, Intel, Microsoft and the like. They’re not helping our biz, not yet anyway. If they do, there’s a bigger likelihood that the beneficiary will be Opensim related or some other competing platform.

    I’m not ready to say Blue Mars is a SL killer, in fact it probably isn’t. I like it a lot, but its very different from SL, and even the creators of Blue Mars say they don’t want to be an SL. However, Blue Mars has potential to be a better platform than SL if you are itching to create an immersive gaming or roleplaying environment – but it has some time before it can prove its mettle there. Blue Mars is about entertainment, and I’m glad it is. SL should be too. (well it is, but LL doesn’t seem to grasp that simple fact sometimes) I’m optimistic, but I’m not going to put my eggs all in that basket yet. SL is craptastic when it comes to game programming, so Blue Mars has serious potential there. The people who run it, understand gaming *very well* and that bodes very well for it.

    Opensim isn’t out of the race by any means either – they may have Havok implemented by years end (which would be loverly), and there are other upcoming technologies too. Actually I predict over the next few years we’ll see a lot more environments come up and a bit of a scattering as people upgrade hardware and try out new things. (and some new things will even run on old hardware, like OnLive) I’m the type of person to keep a few fingers in a few baskets, its only wise.

    I don’t think the adult content was so much a problem for the corps in SL, as it was the inability to prevent the griefing (remember Anshe Chung and the particle penii griefing incident on CNet), never mind the horny homeless who hump anywhere they want. That *still* can’t be stopped, the whole ratings thing is useless without some kind of system to rate the actual content. Which by and large, the content creators aren’t going for, because it means being responsible for content they create and letting sim owners decide what gets rezzed, and goodness knows we can’t have that. *insert sarcasm here*

    The corps and edus also wanted to host on their own hardware, and LL was obstinant when they asked for that ability. They’re not so obstinate now, but we still have the problem of not having the ability to interop with those detached grids. Most of them want to interop with the main and/or teen grids (lots of them are educational institutions with teens split between teen and adult grids – which is the reason so many want to host on their own hardware as well). Another source of real money for content creators would be to sell content that can be worn by avs who travel back and forth to the extended Second Life grids, but most creators are unable to see that there’s a wider market out there.

    It will be shortsightedness that relegates SL obsolete, as it has obsoleted a lot of other online services before. But SL is not dead yet. It’s just taking turns which I have grave reservations about lately. It could yet change. I hope it does.

    And well, content creators should have always had the ability to back up their stuff anyway. Just another example of the content pipeline problems SL has.

  11. Oscar Page Says:

    To be honest, I think competition is going to help Linden Labs out. A little competition will help them to get their s*it together and realize they’re not the only game in town anymore. They’ve been running and handling this virtual world show for a much longer time and they have the experience. You would hope that they’ve learned something in 6 years.

    I think that Linden Labs either has to corral the positive ideas brought by the 3rd-Party Viewers and bring them to the main viewer or embrace the 3rd-Party Viewers as a viable way for media outlets to create their own flavor of Second Life.

    All in all, I think SecondLife has embedded itself deep enough into the virtual world realm to be around for a long while. Nobody has tapped this deep in terms of numbers and years of experience for this style of virtual world (WoW obviously has more), and, as I said before about competition, I think it’d be interesting to see how Linden Labs would react if somebody did.

  12. First, It’s ALWAYS “time to backup!” Everyone should backup their digital possessions. Whether it’s SL content or the contents of your PC/Laptop. If you wait until you need a backup, it’s too late. I recommend and support Second Inventory ( ) for in-world clients. Although any form of backup is better than none, I recommend Online backup tools like Mozy ( or iDrive ( ), both of which offer 2GB of FREE backup and unlimited backup for as little as $4.50 US p/mnth.

    As for the alleged disaffection of SL’s investors, the rise of alternative Virtual Worlds like Blue Mars and the ultimate defection of SL’s users, I will paraphrase Mark Twain by saying:

    “Word of (Second Life’s) demise is greatly exaggerated.”

    Second Life has a tremendous advantage in brand recognition and loyalty. The first is prohibitively expensive to buy, making a serious marketing challenge by other than a Microsoft or Google-caliber competitor extremely unlikely.

    Brand loyalty is a huge component of SL’s past and continued success. For the average user the technical and emotional challenges to leaving leaving SL are significant. Transferring Full-perm inventory to another Virtual World is not simple and a significant amount of it can’t be legally transferred at all.

    The emotional challenges of leaving SL may be the most profound brand advantage Second Life has. Anyone who has been in SL for any length of time has developed relationships that are hard to give up. Even when there is buzz about new virtual worlds like Free Realms or Sims 3, without the ability to easily transfer your friends list and maintain your individual brand (avatar name) in a different virtual world, the “cost” of leaving Second Life for many is just too prohibitive.

    Although the “emotional” roadblocks for new businesses will not necessarily be a factor, established businesses and market segments, such as the educational community, will find leaving SL difficult. This is due to the previously mentioned investments each of their employees/users have made in the platform.

    In many ways, Second Life’s position is similar to that of WordPerfect in the 80’s. Although Microsoft Word for Windows offered many compelling advantages, many organizations kept using Word Perfect, because their users “refused” to give up the comfort of WordPerfect. Although people’s defense of WordPerfect and SL may more closely resemble the “Stockholm Syndrome” than a rational choice of which platform is better, the fact remains that once people have become comfortable using a tool, they are loathe to give it up.

    I truly do hope a serious competitor for Second Life appears soon. I would like nothing better than to see Microsoft release a version of OpenSim, tied it to their Live platform and integrated it with SharePoint and Office for the Web, Google to buy Second Life and integrate it with their Google Wave/Docs initiatives and possibly an e-commerce savvy player like Amazon buying/backing a platform like Blue Mars.

    In the coming months and years, individuals and businesses will have an ever expanding range of virtual world choices. Despite this, I am confident that Second Life will continue to grow and even thrive for the forseable future.

  13. @ Hypatia. Plurk’s a hotbed for people to stir something into a personal agenda, rather than focus on an issue at hand, so it’s a moot point to me. I’m effectively numb to it.. I’ll just keep up my minimum requirement to blog here as I’d promised I would several months back =)

    If nobody told Linden Lab where they were going wrong, then they wouldn’t think they were going wrong. Admittedly, sometimes it seems they don’t think they are, but I digress.. at any rate, I’m going nowhere.

    Anyways, I semi-agree/disagree with your point about the “little guys” being the drivers of SL’s success. Yes – they are vital to Second Life, because they’re the force that keeps residents on the grid. If it was all just an empty grid of ruth avatars, we may as well just go back to Yahoo! chatrooms.

    Thing is, when you google “live music” or “roleplay communities”, you don’t get links to the Second Life website. The channels which divert average Joe User from WWW to SL is going to be when they see it on the TV, listen to it on the radio, see it in a marketing campaign or read about it in the press. Second Life is very much dependant on these channels to bring in new users, and then needs us, the residents, to make an environment that these new users want to be a part of.

    I think OpenSim grids are going to gain a lot of popularity soon, which is why I suggest Second Inventory would be a wise investment for content creators who want a backup.

    Whether Blue Mars is going to provide a serious competition to Second Life remains to be seen, although SL has a lot of advantages in its favour too. Hopefully, it’ll be articles like these which will serve Linden Lab to remember that it’s them who are responsible for promoting the grid to the wider world in a positive light, otherwise we residents will be paying the price too, if they fail to get it right.

  14. hawksrock Says:

    First off, let me say thanks to Prad for continuing to honor his promise. You the man! 🙂

    Secondly, I will say that I personally have been in SL for going on three years now. I can only share my personal experience and views, since I do not have anything else to base my position on. I first joined SL after reading an article in The Economist magazine explaining how SecondLife was revolutionizing the web. That it would only be a matter of time until we were buying our Amazon books and materials from a virtual store in SL with a virtual sales force there to help us and answer questions. The picture was one of real world storefronts being recreated in SL and the goods being shipped to our RL world. I remember the big Pontiac push, the CSI sims, when Microsoft started a sim, or even the short time when they were building sims to coincide with big movie releases. I personally do not hear about anything of that sort anymore… not even close. The # of people on a sim is probably the single biggest limitation in my mind, but that is just a guess.

    I don’t have any facts about LL’s profitability, but I am sure they are doing fine from the tier fees and the spread on the Linden exchange today. When looking to the future, I would argue that there are two big drivers that make the economy go around in total. Fashion and sex. No one is quite sure what the repercussions are going to be (if any) on the sex trade following all this quarantine mumbo jumbo. I can’t imagine it will help it any, but that is just a guess. I think that the fashion industry is at some point going to face some severe consequences as RL companies seek damages against people who have been profiting from their RL designs in a virtual world. I don’t know when that day is coming, but I think it is in the not so distant future.

    As far as new worlds coming up, I do know that all of my friends are early adopters to new platforms. Everybody I know is on plurk. Almost all of them are in either WoW, SIMs 3, or Free Realms. We tend to try out new technologies as a group and compare notes. The minute something that is crisper, cleaner, more game friendly appears, I personally have no doubt we would all jump ship as a group. This is just the nature of the beast though with gaming and MMO type projects.

  15. The other day at The Copper Robot Mitch Wagner said something about how people think their SL experience represents the universal. I totally agree with that sentiment. SL is enormous and people are doing all kinds that each of us might never have heard about.

    Recently, IBM won an award because they saved the company in excess of a million dollars last year by holding corporate meetings in SL. Yes in excess of a million dollars. Here is the link – Pretty impressive, no?

    Prad not all corporations are abandoning SL. Not by a long shot. And Hawks SL’s main drivers are not just fashion and sex. Really, corporations are working in SL but they are probably doing it in a way that is invisible to you.

  16. I have a SL friend who states hes working on projects for Blue Mars. He also says its not going to be open source like second life. If this is the case I don’t see tons of folks abandoning SL for Blue Mars.

  17. hawksrock Says:

    @Chestnut… impressive example, until you think through what that example meant for SL or LL, rather than IBM. It meant tier on one island maybe? I get that businesses and in particular education have ways of using SL to their advantage in the future, but I don’t see it rocking the socks off the virtual economy.

  18. Hawks I don’t know the exact number but I think IBM has more like 40 islands. Beyond tier there is significant software development work going on between LL and IBM. I don’t really know the details but if you want real information about it then you should talk to Zha.

    You don’t see corporate activity “rocking the socks off the virtual economy” because it is outside your day to day. Much of the activity happens behind firewalls, is not blogged and is invisible to the average user like you and me. That doesn’t mean it isn’t happening.

  19. Pack up your bags everyone! The ship is sinking… Again.

    I can only speak for the businesses in SL that I am associated with, but if a stable alternative to SL comes along where we can take money out, our plan is to Expand operations into that world, not leave. Many people in SL are also in other virtual worlds like WOW, Sims3, and others. They don’t need to pack up and say goodbye to SL forever to do it.

    And SL isn’t going away anytime soon, IBM, CNN, Dell, Adobe, and other corporations still have clusters of islands not to mention the many colleges and universities. No matter what the Lindens say out loud the adult changes are meant to attract more corps and education clients and that is the way it is being received in the press. LL is expanding its operations, launching a standalone product “Nevada”, and hiring new staff.

    The money that LL “milks” from us is how they keep going, just like every other company out there. No constant injection of investor money required. No mater what that grapevine has to say. 😉

  20. Charlotte Bartlett Says:


    My experience is slightly different. I do small dev on SL (brands are over it) and also am a dev on Blue Mars so support both platforms.

    For me the investors above I would question your source on. Running even generic economic data available SL looks to be healthy on ROI and certain inhouse projects would indicate budget is being made available for key investment into infrastructure. I suspect Linden Lab are not touting for more finance as they move out of the first phase of implementation cycle and into a more controlled one and their model is providing sufficient income.

    Of course this is generic data, for all I know M has just brought a jet with gold seats and cashed out every last penny. However, looking at their hiring strategy and adjustments made I think they are healthy and will remain so despite upcoming platforms.

    I am keen for both to succeed and so far all signs are positive.


  21. 1. SL isn’t going to die anytime soon. No matter if LL cleans up their act or not. In all honesty, I doubt they ever will. LL has been doing a lot of stuff wrong (in the eyes of many residents) since I first rezzed 5 years ago and yet it just keeps growing. It’s not really from the lack of competition, it’s well.. other things:

    a. 100% open easy to use creation tools. No other platform in their right mind would offer this after taking a tour in SL. While there are pockets of awesomeness, most of it is a wasteland of absolute crap. This is why people love and hate SL. This is the cause of issues like lag and asset server problems not to mention IP theft and trademark violations. However, it allowed people to learn and enhance an art form new to them.

    b. Some people just like the wild west nature of it and find other platforms like Blue Mars to be sanitized. Part of the fun of SL for me was hunting for things, although now its just gotten too much to sift through.

    c. Friends list.

    d. For some reason, there are people who think LL’s shit just doesn’t smell. I have no idea why this is, but they do.

    e. Content creators who can’t, don’t think they can or don’t want to compete with “professional” 3d artists.

    f. Sex stuff (if BM doesn’t allow it).

    g. There are a lot of other things you can do in SL that for now I don’t see being able to do in BM.

    2. I personally wouldn’t bank on any opensim projects to be the next new thing simply because being based off SL code means there are already unfixable problems. I really don’t see everyone jumping ship to something that is just slightly better but run by unknowns. Sometimes it is just better to start over.

    3. Blue Mars and SL can and will coexistent. It would be rather silly for content creators to not give BM a good long try. They just are different enough to appeal to different people:

    a. Developers that didn’t want to learn different and frankly lesser 3d tools.

    b. SL content creators who want to step up their toolbox to include standard 3d programs.

    c. SL content creators who are fed up with LL’s treatment of us. Theft, lack of updating where we need it, random changes that are termed “fixes,” breaking shit that works, not fixing things they’ve broken, permission system issues, asset server problems, complete lack of customer service, blaming everything on user’s machine, broken promises, new shiny stuff that just makes things worse, and the list goes on. AR might suck just as bad, but we don’t know it yet.

    d. Corps who want a more sanitized virtual world, more people in one spot, nicer looking content, and hopefully more professional development companies to help their transition.

    e. Those who want to create and play in different RPGs. While there are RPG sims in SL, they don’t have near the amount of controls as in BM. Plus LL has this funny little idea to break scripted content constantly. Whereas BM has gaming as one of their main draws.

    f. People who left SL early or never joined because of the wasteland nature of it. Believe it or not, there are a lot of people who don’t. Some don’t want to or have time to hunt for anything worthwhile. They want it right when they rez. Who knows if BM will stay looking pretty though. Just because you learn the tools, doesn’t mean you can make anything worth while and vice versa. So until we know what kind of standards are in place for uploading into BM, this is tentative.

    g. Users who are already fed up with LL. They have already left or on the brink of leaving anyways.

    h. Those who want larger continuous spaces. 2k x 2k meters is what I’ve read a BM server is. Say large communities.

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